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Camping is Up in the U.S., Trend Expected to Continue as Millennials Seek the Positive Health Impact
Millennials now account for 38 percent of the 75 million active camper households in the U.S., up from 34 percent in 2016, and 51 percent say they plan to increase their camping this year. Results of the survey indicate that these younger campers are using camping to add more balance to their lives. Their key reasons for camping include spending more time with friends and family, being physically active and improving their overall emotional well-being and health.
Their attitudes about camping are reinforced by their behaviors and, with the influx of younger campers, this is changing the camping landscape overall. Camping is becoming a more social activity, and outdoor recreation while camping is shifting to more physically active activities. In this year’s results, hiking outranked fishing as the most popular type of camping recreation for the first time since the first iteration of the North American Camping Report. Kayaking and mountain biking also saw significant increases.
“Camping continues to grow in popularity, with more Americans starting to camp and people taking more frequent trips each year,” said KOA COO Toby O’Rourke. “Year-over-year people consistently say camping allows them to relax, spend time with family and friends, be active and contributes to their emotional well-being. The significant growth in camping underscores Americans’ enthusiasm and growing desire to get outside. Camping—whether it’s traditional tent camping, RVing or staying in a full-service cabin—will continue to fulfill that need.”
In an even more promising outlook for the future of camping and outdoor recreation in America, Generation Z teens (ages 13-17) are highly enthusiastic about camping and place a great deal of importance on people their age spending time outdoors. The findings for this group, which are new to the North American Camping Report this year, indicate that teens share their adult counterparts’ feelings about the benefits and emotional connections to camping. This suggests that as more families experience the outdoors, the more likely they are to continue those activities and consequently, this will result in continued increased overall incidence of camping nationally, and particularly among families.
“We’re seeing that once these younger campers experience the outdoors and the benefits of camping, they become hooked on it and it becomes part of their lifestyle. As parents bring their children along, we’re already seeing their love of camping being passed on to the next generation,” added O’Rourke.
This article comes from https://www.businesswire.com/news Kampgrounds of America, Inc.
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